Party leaders can normally expect a post-conference “bounce” in the opinion polls after their big speech as a result of the massive media exposure which comes with it.
But by forgetting to mention the vital issues of the economic deficit and immigration, Mr Miliband managed to get a “negative bounce” – with his party’s opinion poll rating dropping six percentage points after his address.
Like the British Prime Minister, David Cameron, Mr Miliband is generally an impressive speaker without notes and has the ability to remember long passages and deliver them effectively….though this year the reviewers were harsher than before.
The biggest mistake Ed Miliband made was to release an official written version of his speech in advance to journalists.
This made it easy for them to spot the difference between what he planned to cover and what he actually did cover.
Never do this if you’re not going to say what you say you will say!
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