Winning Communications: New 2014 Showreel

LOSING ON-FIELD, WINNING OFF-FIELD   In 1768-1771 England's Captain Cook was touring the South Pacific. It was rough going - at least in parts. After being the first European tour leader to reach the east coast of Australia, Captain Cook's team was nearly shipwrecked on the Great Barrier Reef.  But Captain Cook handled it well and made it back home while remaining in his post. In 2013- 2014 England's Captain Cook was touring the South Pacific. It was rough going - nearly the whole time. His team was shipwrecked five times... in Brisbane, Perth, Adelaide, Melbourne and Sydney.    The first Captain Cook didn't have to worry about dealing with media correspondents every time something went wrong. (Nonetheless historians note he did hit a particularly grisly patch involving daggers and spears which brought a sudden end to his discoveries on a later South Pacific voyage.) However the second Captain Cook has two different types of games to play - the on-field cricket game and the off-field media game. I won't comment on his on-field game. We can leave that to a Mr G. Boycott. But in dire circumstances Alistair Cook has played the media game of a losing Ashes captain with dignity and grace - certainly far better than one notably more grumpy former Australian Ashes-losing captain a while back when questioned by Yours Truly at The Oval. There is potential for the second Captain Cook to be more inspirational in his language at times. And there's scope for him to more speedily get onto his own positive agenda about future aspirations after being asked about the obvious negatives. But given the tough time he's had on field, Alistair Cook's post-Ashes media performances showed commendable honesty, calmness under pressure, an absence of excuse-making and a remarkably gutsy spirit. I'm almost tempted to declare him an honorary Australian...but I'm sure he wouldn't appreciate that. SO WHAT DOES IT MEAN FOR US?  So the lesson for lifelong communication students is that however bad things are at any point, how you communicate about the situation can make an enormous difference. This also applies when things are going swimmingly - as poor communications can make an excellent situation look atrocious. What you say in good moments and bad moments affects: # How you are perceived # How you make those around you feel and perform # How successful you are at achieving your outcomes - business or otherwise # How positive your own future will become The new Michael Dodd Communications 2014 showreel reveals more about how you and your team can be empowered to become inspirational communicators. This is done by showing you the secrets of giving scintillating presentations and winning pitches, bombproof media interviews and great answers to tough questions. It can be achieved through captivating conference keynotes and master classes and one-to-one coaching. It can also be achieved through something I'm planning to do more of in 2014 - communications-boosting programmes tailored to the meet the precise needs of your team. The new showreel may look vaguely familiar to some at the start, but contains much you haven't seen before. Click here to see it.  And here is Alistair Cook (who I haven't media trained for obvious reasons) showing grace under pressure. BECOME AN INSPIRATIONAL COMMUNICATOR IN JANUARY   With the economies in the western world generally picking up, 2014 is set to be more uplifting than any year since the Lehman Brothers crash six years ago. So with potentially more positives to talk about, it's a splendid year to turn more people into inspiring communicators. To mark the opportunity I'm doing a special offer throughout January on my new one-to-one sessions on "Become That Inspirational Business Communicator In A Day". http://www.michaeldoddcommunications.com/inspirational_CEO.php If you'd like to know how the special offer applies to you and your team, email where you are located to: enquiries@michaeldoddcommunications.com or text 44 (0) 7944952835 So to get 2014 off to an inspiring start, I'm on a quest to find the most inspirational (though not the best known) sayings of all time so they can be quoted in the appropriate motivational speeches, challenging conversations and media soundbites. Here are my top five - including two from the same person. Please send me yours. "When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us." - Helen Keller (pictured reading braille).     "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." - Michael Jordan "The person who says it cannot be done should not interrupt the person who is doing it." - Chinese Proverb "Whether you think you can or you think you can't, you're right." - Henry Ford (pictured)    "When everything seems to be going against you, remember that the airplane takes off against the wind, not with it." - Henry Ford CAPTURING THE POWER OF STORIES - IT'S SCIENTIFIC!    A role model of mine is fellow speaker, Graham Jones, who is known as "The Internet Psychologist" and is one of the two superb mentors I have had in the Professional Speaking Association.   Graham typically starts his speeches with a story - including one particularly memorable one where, by deploying astute name-dropping involving his connection with the rock group "The Who", he avoided being mugged on a train.   So Graham, like me, is big on the benefits of telling stories.   But now he's alerted me to some just-published scientific research which goes further than showing that stories can just help you make a point.   A team of scientists have conducted a study which suggests that stories have so much impact on us they actually change our brains.   The scientists studied people who took part in an experiment which involved all the participants reading historical novel "Pompeii" by Robert Harris.   They recorded the arousal level of the readers as they progressed through the book - finding amongst other things that they were generally more excited by the section on the eruption of Mount Vesuvius (illustrated below) than they were by the feasting and orgy scene...for what that's worth.     You can check out their scientific paper (which is rather academic in parts, though nonetheless absorbing) at: http://online.liebertpub.com/doi/abs/10.1089/brain.2013.0166 The point Graham makes is that this means there is now an initial scientific underpinning for our contention that when seeking to communicate we should tell stories. I look forward to working with those of you who are yet take part one of my master classes on "Presenting with Confidence, Impact and Pizzazz" which include my presentation on "The Power of Stories". http://www.michaeldoddcommunications.com/presentation_training.php So here's to more story telling by you and your team in 2014. And here's to me trying to stop telling stories of the latest Ashes series for as long as I remain based in England. Keep smiling - even if you're not Australian. Michael     Michael Dodd Communications runs programmes to transform the skills of your team: www.michaeldoddcommunications.com/transform_communication_skills.php I do keynote speeches at conferences to help your people become inspirational communicators: www.michaeldoddcommunications.com/transform_communication_skills.php Your on-line reputation can be protected and improved: www.michaeldoddcommunications.com/online_reputation.php Your ability to do media interviews can be enhanced - however tough, tricky or infuriating the questions might be: www.michaeldoddcommunications.com/presentation_training.php Business leaders groups can have their communications skills uplifted: www.michaeldoddcommunications.com/workshops_for_business_leaders_groups.php Your team can be helped to look, sound and feel great: www.michaeldoddcommunications.com/Making_Your_Team_Look,_Sound_and_Feel_Great.php And your event can be enlivened with an after dinner speech: www.michaeldoddcommunications.com/international_speaking.php

Picking Up Powerful Women: Your Shock Xmas Greeting

It may surprise you, but being a communications guru does not necessarily make one an expert at picking up women....especially powerful women. But if you have a go at something you've never tried before, you can sometimes surprise yourself. And others... In this Christmas edition, I can shockingly declare that I have in 2013 achieved surprising success at picking up a powerful woman. You'll never guess who it is. It's not Brazilian president Dilma Rousseff - seen here with her predecessor (who Brazilians think I will look like in twenty years time - ever since I did a mock President Lula press conference in Rio de Janiero).   And it's not the muscle-flexing Michelle Obama.     Nor is it the persuasive Angelina Jolie - who, as a special envoy for the United Nations High Commissioner for Refugees, I hold up as an example of an inspirational communicator when I talk with United Nations audiences.   All will be revealed later. And there's a video to prove it. But first - as this e-newsletter prides itself on sharing something important about communicating in every issue - let's examine the growing importance of video on the web in getting across your message.

VIDEO ON YOUR WEBSITE - WHY IT'S SOOOOOO IMPORTANT       Have you noticed when browsing the web that you are more likely to spend longer on a site if there are videos to watch? The latest research shows this makes you normal. And this is why - when you're promoting your organisation - using video on your website is such a powerful weapon to deploy. Here's some of the research which has been sent out by the international ezine for professional speakers, Speaker Net News. It reports that businesses that aren't making video an integral part of their marketing strategy are getting left behind because: # Nearly 80% of computer users watch online videos at least once a week. # Video is projected to account for over half of internet traffic by 2015 - nearly four times as much as regular browsing and email The research shows that video boosts engagement dramatically: # Visitors spend twice as much time on pages that have video # Visitors are 85% more likely to purchase a product after watching a video # Videos in emails can double the rate of response And video drives sharing between internet users: # Videos are shared twelve times more than links and text combined # Video is the most-shared brand content on Facebook # Posts with videos draw three times more links than plain-text posts Search engines love video: # Videos in search results have 41% higher click-through rates # YouTube accounts for almost one-third of Google searches And the most extraordinary finding is that video content can make a webpage FIFTY-THREE TIMES more likely to appear on the first page of search engine results. This is why I work with business leaders and others to enhance their ability to speak to the camera - so that they come across at their best in video on the web (with added benefits when they take part in webcasts, skype calls and other internet hook-ups). And it's also why I team up with excellent camera operators and editors - such as York Smith (pictured below) - so that when you master the art of talking naturally, powerfully and persuasively to the camera it can be deployed with maximum effect on your website.   Our sessions are called "Create Your Own Webcasts" which can be conducted one-to-one, in small groups or in larger master classes and workshops for business leaders groups. In these sessions we overhaul or polish your ability to talk naturally and convincingly to the camera - and you come away with material that you can actually use for real on your website. Practicing your so-called "pieces to camera" is also something which can be included in my sessions on "Become That Inspirational Business Leader In A Day". www.michaeldoddcommunications.com/inspirational_CEO.php There's a special offer on this running in January 2014. Email enquiries@michaeldoddcommunications.com for details.

PICKING UP A POWERFUL WOMAN: YOUR HOW-TO GUIDE So now back to the shocking details about picking up that powerful woman. I can reveal that the target was one of the most powerful woman in my world as a speaker - one of the two female national Presidents of the Professional Speaking Association of the United Kingdom and Ireland, Eilidh Milnes. Eilidh is a fantastically energising motivational speaker known as "Captain Positive". But you need to be careful as her military background means she is a trained killer. So to put the pick-up incident in proper context - just so you don't think powerful women should be picked up at random - the incident you're about to witness took place after Eilidh conducted a fascinating exercise to highlight the importance of collaboration in business. It involved one of the audience participants physically picking up another. So in my role as President of the London Region of the Professional Speaking Association it was my job to thank Eilidh for her splendid talk. Here's what happened.     I obviously still have a lot to learn about this art form. If you really want to know how it's done with aplomb, have a look at the stylish way Richard Gere picks up Debra Winger in the final scene of "An Officer And A Gentleman". Clearly wearing a smart naval officer uniform helps... If you can spot anything else that Richard Gere does better than me, do let me know.

HERE'S YOUR CHRISTMAS VIDEO When I said having more video available on the web is vital, I wasn't kidding. So here's your Michael Dodd Communications official Video Christmas Message. This is thanks to one of the other most powerful women in my world - a 13-year-old technical genius who lives in my household. As you will have seen, clearly an appearance on next year's Strictly Come Dancing programme must be a possibility. Seasons greetings. What Michael Dodd Communications can do for you and your team is below. Have a rip-snorting 2014 - and do be careful who you pick up. Michael Michael Dodd Communications runs programmes to transform the skills of your team: www.michaeldoddcommunications.com/transform_communication_skills.php I do keynote speeches at conferences to help your people become inspirational communicators: www.michaeldoddcommunications.com/transform_communication_skills.php Your on-line reputation can be protected and enhanced: www.michaeldoddcommunications.com/online_reputation.php You can be shown how to present with confidence, impact and pizzazz: www.michaeldoddcommunications.com/presentation_training.php Your ability to do media interviews can be enhanced - however tough, tricky or infuriating the questions might be: www.michaeldoddcommunications.com/presentation_training.php Business leaders groups can have their communications skills uplifted: www.michaeldoddcommunications.com/workshops_for_business_leaders_groups.php Your team can be helped to look, sound and feel great: www.michaeldoddcommunications.com/Making_Your_Team_Look,_Sound_and_Feel_Great.php And your event can be enlivened with an after dinner speech: www.michaeldoddcommunications.com/international_speaking.php

NELSON MANDELA - BY THE MAN WHO WASN'T THERE

On that historic day on 11 February 1990 when the world's most famous prisoner was released smiling into the South African sunshine, there was one face missing in the crowd of welcoming admirers. It was mine. As a journalist who loves to be where the action is when history is made, this was a major disappointment. After 27 years of imprisonment, I'm not sure if Nelson Mandela ever got over the shock of my absence on his big day. I certainly haven't.   As a foreign correspondent I had - before the Mandela release - succeeded in getting to some of the right places at the right times when it came to broadcasting the stories of released political prisoners. Before the collapse of communism in Eastern Europe, I travelled to Gdansk in northern Poland on a tourist visa to interview ex-prisoner Lech Walesa - leader of the banned Solidarity free trade union and heroic anti-communist freedom fighter in 1988. And I got a tricky-to-get Czechoslovakian visa to make it to Prague the following year to report amongst 300,000 people packed into Wenceslas Square when ex-prisoner and future president Vaclav Havel was free to inspire the masses and lead the Velvet Revolution.   So witnessing the leading anti-apartheid icon savour his moment of triumph became the next thing on the "Covering-Ex-Political-Prisoners-To-Do-List". I was based in the London Bureau of the Australian Broadcasting Corporation at the time when rapid political developments in South Africa meant the release of Nelson Mandela was becoming obviously imminent. We had the services of local freelancers in South Africa at the time, but no Australian staff correspondent. My masters wanted me to go to Cape Town to report on the occasion through Australian eyes - and so did I. So I applied for a visa to be put in my Australian passport at the South African embassy in London. Alas my application was adversely affected by the fact that Australia - in the years leading up to the Mandela release - had taken a hard line against South Africa's apartheid system. It even went as far as refusing to play rugby against the Springboks (a massive sacrifice for Australian sporting fans) as a protest. So when it came to getting my visa application approved by the unreformed pro-apartheid bureaucrats at the London embassy at Trafalgar Square, they weren't inclined to let it happen. And happen it didn't. My claim to be an expert in the art of persuasion hit its limits amidst South African hardline officialdom. So I ended up watching the Mandela release on TV like practically everyone else in  the world. I did on another occasion get to interview that  fabulously good humoured humanitarian and anti-apartheid man of the cloth, Archbishop Desmond Tutu. This was an inspiring experience - but not quite the same as being present outside the Victor Verster jail on that historic afternoon as prisoner 46664 strolled through the gates. I do hope Nelson Mandela - before he passed on to a higher place last week - came to grips with the shocking lack of an Australian Broadcasting Corporation staff correspondent on hand to beam back his live commentary to Sydney. But Mandela was a master of overcoming disappointment and setbacks...so I dare say he's wisely getting on with the next phase of his existence without too many regrets. MANDELA - LEARNING FROM A COMMUNICATIONS MASTER        As great leaders tend to be, Mandela was a master communicator. So there is much we can learn from his approach to getting his message across. Amidst all the Mandela tributes, one example of great communication stood out. It was when talking to the media after his release and - not having seen a crowd in 27 years - he was asked about his first impressions as he walked to freedom. Now he admittedly did have 27 years to plan, prepare and practice most his post-release comments. But answering this in-the-moment question relied on a high degree of spontaneity. Mandela replied that what really struck him was that so many white people had come to join the crowd which gathered to see him. It was not just a good observation. The reply sent a signal that he was - on his pathway from prisoner to president -preparing the ground for inclusively leading white South Africans as well as the others. It was the same kind of reconciling behaviour that he repeated when, as president, he donned the green Springbok rugby jersey at the time South Africa hosted - and won - the Rugby World Cup....even though the jersey had previously been seen by the non-white community as a despised symbol of apartheid.     It was great symbolism, great statesmanship and great communication combined. As an inspiring communicator, Nelson Mandela left us with many other enduring moments we can learn from. One was his 1964 speech from the dock at his trial where he was convicted of sabotage. When he declared that he was "prepared to die" for the principles of a free and democratic society he did it with total conviction - and it certainly had an effect! Here's my other top three Mandela quotes: "It always seems impossible until it is done." "If you want to make peace with your enemy, you have to work with your enemy. Then he becomes your partner." "Education is the most powerful weapon which you can use to change the world." MANDELA - HOW WE CAN BE LIKE HIM OK, so not everyone who reads this ezine is likely to be locked up for 27 years and have the opportunity to come out speaking peace, love and forgiveness. But in searching for the communications hero inside yourself, Mandela has set a magnificent example. One of the key things about communicating as a leader is that whatever your message is, you are a key part of it. So look for ways to link an element of your life with your message. Note how Mandela does this in the following quote: "It is never my custom to use words lightly. If twenty-seven years in prison have done anything to us, it was to use the silence of solitude to make us understand how precious words are and how real speech is in its impact on the way people live and die." So whatever your situation in life, when you are communicating something important, look back and seek to highlight something you've done - or which your organisation has done - which is in alignment with what you are advocating or offering. In my case it's this. I spent a large chunk of my life as political reporter in Australia - where the journalists are regarded as being especially tough by international standards (sometimes to a fault!). I was specifically trained as a devil's advocate interviewer to put politicians, business leaders and other public figures under pressure. The process was described by one Australian political leader as "blowtorch-on-the-belly" questioning. So I draw on this as a professional speaker and media trainer to say that in my interview response master classes I can subject you to the toughest possible questions for your own good - and then show you how best to answer them. You can look back at something important in your past and link it to what you are seeking to communicate for the future. It's a way of ensuring that your communications efforts are more credible, more memorable and more inspiring than they would otherwise be - as Mandela has shown.  THE POWER OF SELF-DEPRICATION Another thing which Mandela did so well was deliver a powerful message with humility. Self-deprecation, if done in the right way, can strengthen rather than weaken your standing. Take this Mandela quote: "I am not a saint, unless you think of a saint as a sinner who keeps on trying." Just suppose he started to believe the propaganda that he was a saint. He could easily have been seen as insufferable. So by expressing modesty he put himself in a far stronger position to convey impressive messages which hit their target and often, eventually, got their desired outcome. We can aim to do this too.  "MANDELA, JOBS, BRANSON" - FOR YOUR NEXT EVENT "Nelson Mandela, Steve Jobs, Richard Branson - Lifting Gold Nuggets From The Communication Masters". This is my new offering for 45-minute keynotes at conferences, master classes for away days and half-day workshops for business leaders groups.    It looks at what makes great communicators - highlighting examples of their technique from speeches, interviews and other interactions. The conference keynote version inspires your people to follow the example of the communications masters and incorporate their techniques into their every day interactions with prospects, customers, financiers and staff. The master class and workshop formats allow participants to put into practice the techniques of Mandela, Jobs and Branson - in their presentations, pitches, interviews and challenging one-to-one conversations. All versions involve "audience shifting" - moving your people to a place where they are more confident, more empowered and more inspiring in their interactions with others - for the benefit of your image, your teamwork and your sales. To explore how the sessions can be customised to achieve the results you desire, email enquiries@michaeldoddcommunications.com  or phone 44 (0) 7944 952835. THE MANDELA NEWS - HEARING IT FIRST Even though there was every reason to expect Nelson Mandela's death was going to happen about now, it still came as something of a shock. But I knew about his future death a long, long time before it happened. As a paper boy on the northern beaches of Sydney I read about his expected imminent death back in the 1970s. This was a time when Mandela news was incredibly tightly controlled by the South African regime - sometimes giving rise to more speculation than fact. As an aspiring journalist, one of the plus points of the paper boy's job was to be able to get a free read of the papers in quiet moments. I remember reading in one of the Sunday papers at the time that Nelson Mandela was set to die because of lung problems. So the story was kind of true...it was just rather too early. Sure enough, forty-odd years later alas Mr Mandela did die. But he certainly succeeded in packing a lot of living and a lot of action into those extra years of life. It's amazing what a great leader and great communicator can achieve in forty years! So it's amazing what you can potentially do too. LAST WORDS (ALMOST) The menu for how Michael Dodd Communications can boost your team's ability to get your message across is listed below. Meanwhile, if you're an English reader, don't take two successive Ashes test defeats too seriously. If Nelson Mandela can come out of 27 years in jail with his sense of humour in tact then so too can you. Keep smiling, Michael BOOSTING YOUR COMMUNICATIONS SKILLS:  THE MENU CONFERENCE KEYNOTES: Becoming Inspirational Business Communicators www.michaeldoddcommunications.com/Inspirational_Business_Communicators.php  Mastering The Media - With Balls www.michaeldoddcommunications.com/international_speaking.php Have I Got News For Your Company - Preparing For Media Emergencies www.michaeldoddcommunications.com/international_speaking.php MASTER CLASSES FOR BUSINESS LEADERS GROUPS AND AWAY DAYS: Giving Great Answers To Tough Questions Perfecting Your Elevator Pitch Presenting With Confidence, Impact and Pizzazz Position Your Business For Free Media Publicity Create Your Own Webcasts Your Message In Sixty Seconds www.michaeldoddcommunications.com/workshops_for_business_leaders_groups.php  MEDIA MASTER CLASSES - TO ENHANCE YOUR INTERVIEW RESPONSE SKILLS: www.michaeldoddcommunications.com/media_training.php RIPSNORTING CUSTOMISED AFTER DINNER SPEECHES: Tales and Tips from Six Continents www.michaeldoddcommunications.com/international_speaking.php Australian-Style Sledging And Heckling For Beginners Email enquiries@michaeldoddcommunications.com to set up a conversation on how this can bring your event alive. PROGRAMMES TO TRANSFORM THE COMMUNICATIONS SKILLS OF YOUR TEAM: www.michaeldoddcommunications.com/transform_communication_skills.php  EXCLUSIVE ONE-TO-ONE COMMUNICATIONS COACHING: Become That Inspirational Business Leader In A Day www.michaeldoddcommunications.com/inspirational_CEO.php  There is a special offer on this running to 16 January 2014. Email enquiries@michaeldoddcommunications.com to find out how it applies to you. MAKE YOUR TEAM LOOK SOUND AND FEEL GREAT: Making_Your_Team_Look,_Sound_and_Feel_Great SKYPE OR TELEPHONE SESSIONS TO GET YOU READY: Sessions - typically an hour, but entirely flexible - to get you ready for specific communications challenges...pitches, presentations, interviews and tough professional conversations. Email enquiries@michaeldoddcommunications.com for details - and, where possible, send a range of dates and timeslots that will work for you. SUPERCHARGING YOUR COMPANY NEWSLETTER: Creating, Overhauling or Polishing Your Newsletter - to target the results you want. To discuss the possibilities telephone 44 (0) 7944 952835

LEARNING FROM RYAN AIR COCK-UPS

There's a lot we can learn about making a great impression on the public from the mouthy, fast-talking and often obnoxious boss of Ryan Air, Michael O'Leary.   Much of it - though not all of it - is about what NOT to do.   Mr O'Leary has been outraging large sections of the public for years - by advocating highly contentious things like charging for using Ryan Air toilets on planes and having a standing zone where passengers don't have a seat.   And while many businesses at least pretend that their clients are always right, the Ryan Air Chief Executive is happy to say "the customer is nearly always wrong".   (My clients are of course always right - except where they are paying me to correct their bad communications practices.)   But despite his massive ego combined with a certain lack of sensitivity, Michael O'Leary himself has now realised that his role as company spokesperson has become counter-productive. As a result he says he's stepping back from doing media interviews. This is bad news for those who like big splashes of colour - and often colourful language - in their business news. But it could be good news for Ryan Air shareholders as Mr O'Leary has admitted that his belligerent style was becoming a liability. "I'm getting in the way of the brand stuff," he confessed as Ryan Air prepares a more carefully speaking replacement to go before the cameras. This followed a profit warning and Ryan Air being rated the worst of the one-hundred biggest brands serving the British market by the consumer magazine "Which?" If you want to be reminded of just how adept Michael O'Leary has been at irritating and shocking his customers and potential customers, check out this interview on America's Late Show. However Mr O'Leary deserves some praise from a media impact perspective in that you should never allow yourself to come across as dull or boring. He's a master at grabbing attention and headlines. But there are limits to how far a wise company spokesperson should go when it adversely affects customer relations and company image. Expressing individuality by being yourself on the media can be a great thing. But if it's done at the expense of tarnishing your company reputation then it's time to let someone else to talk to the cameras. In my media interview master classes we allow you every opportunity for you and your colleagues to see yourselves back - so that you can judge yourself from your customers' perspective and ensure that you are coming across portraying the company image which you want.

THE O'LEARY TRIBUTE - WELL SORT OF...       So before he disappears from our radar, it's time to go back over some of the highlights - or lowlights - of Michael O'Leary's entertaining but outrageous career as a spokesperson. In doing so we should give credit to the magazine Management Today. It has highlighted some of the more gobsmacking O'Leary quotes. But what I particularly like about their portrayal is that they contrast each O'Leary quote with what a typical and more mundane company spokesperson would say. Here's a selection: Typical Spokesperson: "Plane incidents are pretty rare these days and even then, our pilots are well-trained to deal with emergency situations and can resolve any problems which arise." O'Leary: "Seatbelts don't matter - because if you crash in a plane you're all dead anyway." Typical Spokesperson: "Flying is the first part of your holiday and it should be as enjoyable and luxurious as your hotel." O'Leary: "The problem with aviation is that for 50 years it's been populated by people who think it's this wondrous sexual experience; that it's like James Bond and wonderful and we'll all be flying first class when really it's just a bloody bus with wings." Typical Spokesperson: "I'm afraid, in this instance, you're not entitled to a refund." O'Leary: "We don't want to hear your sob stories. What part of 'no refund' don't you understand?"    Typical Spokesperson: "We always try to encourage responsible use of alcohol on board." O'Leary: "If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales." Typical Spokesperson: "We firmly believe the customer is always right." O'Leary: "People say the customer is always right, but you know what - they're not. Sometimes they are wrong and they need to be told so." Typical Spokesperson: "We find our value-for-money fares resonate particularly well in the German market." O'Leary: "Germans will crawl bullock-naked over broken glass to get low fares." Typical Spokesman: "Our flights make the perfect break from the daily grind - a time when people can really switch and relax." O'Leary: "Anyone who thinks Ryan Air flights are some sort of bastion of sanctity where you can contemplate your navel is wrong. We already bombard you with as many in-flight announcements and trolleys as we can. Anyone who looks like sleeping, we wake them up to sell them things."

INVEST A DAY TO BE A STAR - SPECIAL OFFER FOR READERS So are you up for having a more bedazzling and more profitable impact by enhancing your communications powers - without the negatives that Michael O'Leary has engendered? And are you prepared to invest a high-challenge, high-reward day to uplift your ability to connect more persuasively with your prospects, clients, staff, financiers and the public? There's currently a special offer on my exclusive one-to-one communications package: "Become That Inspirational Business Leader In A Day." This tailor-made transformational programme allows you to concentrate on whatever you need to do most: # Project yourself as an inspiring leader to audiences of all sizes - with confidence, impact and pizzazz # Supercharge your business conversation skills so that you're fully connecting with those around you - and giving great answers to the toughest questions that make their way to the top # Discover the secrets of getting free media publicity when things are going right - and allow yourself to communicate smoothly and effectively if things ever go wrong.    Your individual programme is designed to provide what you need to propel you towards your highest possible level. It's an investment and a challenge that pays dividends straight away. Here's what business leaders say: "It was truly amazing to observe how people could improve their performance, after just a short session with Michael." Luiz Paulo Ferrao, Owner, Vistage Brazil "I initially met Michael when he was presenting at our monthly Academy for Chief Executives meeting. Following this I asked him to coach me privately on improving my presentation skills. After just one day there was a huge shift in my confidence and abilities as a public speaker. Michael's observations advice and feedback were invaluable and inspirational." Paul Brooks - Joint Managing Director, Shop Fitters Direct. There are more details about "Become That Inspirational Business Leader In A Day" at: www.michaeldoddcommunications.com/inspirational_CEO.php The special offer lasts until 16 January 2014. I'm seeking to build up testimonials under the new title, so the one-day package is available at a heavily discounted rate until then. Because of transport costs, the special offer varies a little depending on where you're located. To find out what special offer is available where you are, email your location to enquiries@michaeldoddcommunications.com or text 44 7944 952835

BEING INSPIRATIONAL - AND (HOPEFULLY) BEING FUNNY   As a professional speaker who addresses conferences, I seek to do what the first managing director of the BBC, Lord Reith, said his new organisation aimed to do: To inform, to educate, to entertain. I also see my role at your conference as being an "audience shifter" -  persuading those listening that they can become more inspirational in their communications and to show them how to do it. More details at: www.michaeldoddcommunications.com/Inspirational_Business_Communicators.php On a good day the audiences laugh at some of my lines (yes really!). So I like to think that business speakers can - and should - amuse our audiences too. One of my speaking colleagues in America does this particularly well. He's Mark Sanborn who speaks on serious business topics - but who is pretty good at getting laughs along the way.    I especially like his story about making zoos more profitable - by selling what those animals produce the most of... The gory details are spelt out here: As Mark says, if a business can add value to animal excrement, you can add value to anything. I hope you find that inspiring. And I hope it encourages you to invite professional businesss speakers to your next conference who are prepared to make your audience both learn - and laugh. Keep smiling, Michael

WHAT YOU SAY REALLY REALLY REALLY MATTERS

Whatever legitimate business you're in, it's not great to be filmed in a vehicle buying illegal drugs including crystal meth, crack cocaine and ketamine. This is what finally brought unstuck the ex-chairman of Britain's Co-operative Bank, Paul Flowers. Mr Flowers has not only lost his senior banking position, he's also been suspended from being a minister in the Methodist Church. The revelation that he had also once, as a city councillor, been found with "inappropriate adult content" on his council computer didn't help his image either. So the media have been full of headlines like: "How On Earth Did Flowers Bloom?" But as students of communications, it's important for us to note what really sparked the doubts about him in the banking world. The crucial part in the downfall of Mr Flowers (pictured below) was his appalling lack of proper preparation and his abysmal performance for a crucial communications challenge.      His communications challenge was appearing before the Parliamentary Treasury Select Committee. I spend many hours training people in and around Westminster for select committee hearings because they are sooooooooo important. You may not have to appear before a select committee yourself, but the same importance can apply to other big-moment communication challenges - when you are pitching to that dream client, speaking at a crucial board meeting or making an important announcement to your staff. Mr Flowers clearly didn't appreciate this - and has paid the price. The lack of preparation that lies behind the transcript which follows from Mr Flowers' appearance is truly mindboggling...especially if you're a shareholder in the Co-Operative Bank.

HOW NOT TO DO IT       Here are two exchanges between Paul Flowers and the Chairman of the Treasury Select Committee, Andrew Tyrie, who was asking about the financial size of the Co-operative Bank.   Tyrie: "What's your total asset value?"   Flowers: "Just over three billion."   Tyrie: "I'm talking about the assets..."   Flowers: "I'm talking about the assets on the balance sheet - just over 3-billion. These are the figures I've just looked at recently."   Shortly afterwards the Treasury Select Committee (pictured below) returned to the topic of the Co-operative Bank's figures.      This is what happened: Tyrie: "Your total assets in June 2013 are listed as about 47-billion, just to give you an idea. You were offering me 3-billion and I'm telling you your annual accounts show it at 47-billion. Flowers: "Indeed they did. Forgive me." Whoopsidaisy!!! You can hear this amazing moment as it happened on the BBC website. It will be on line for the next four days. The BBC Radio 4 story on it starts just after 1 hour and sixteen minutes into the Today Programme: http://www.bbc.co.uk/programmes/b03hng14   You need a strong constitution to be able to bare it!

HOW TO GET IT RIGHT There are key things to do when you are facing an important communications challenge which Mr Flowers overlooked. You need to plan for it, prepare for it and practice for it. Many readers of this ezine have taken part in one of the communications-boosting sessions I run to equip you to face audiences and media outlets in general. I'm now offering multi-part programmes for those who want to transform the communications of your whole team:  http://www.michaeldoddcommunications.com/transform_communication_skills.php  And the latest offering for individual business leaders is at: http://www.michaeldoddcommunications.com/inspirational_CEO.php  But when you have a specific challenge, you may like to give consideration to doing a bespoke session entirely focused on planning, preparing and practicing for that particular occasion. The focus in these sessions can, if necessary, be rather like The West Wing, where the fictional US President has questions fired at him from all angles so that he's ready for anything.     We can do this for pitches to clients; we can do it for big occasions in the boardroom; and we can do it for that important announcement to your staff. I naturally can't reveal who I have helped prepare to face parliamentary committees - as these are run on a confidential basis. But I will declare that I did not do a session for Paul Flowers. And I don't think anyone else ran one with him either. Doing a bespoke session designed to hit the spots of your next communications challenge will help you perfect your presentation - and make you as close bombproof as possible when it comes to dealing with those questions you might receive during and after it. These sessions will certainly spare you the public embarrassment of appearing to mislay 44-billion pounds!

IT CAN BE WORSE   When you consider how badly Paul Flowers performed in the spotlight, you might think no one anywhere could put in a worse communications performance. But the embattled Mayor of Toronto, Rob Ford, is doing his best to prove you wrong.    Mayor Ford has been grabbing world attention - refusing to resign from office even though he's admitted to smoking crack cocaine in a drunken stupor. He's also been responding belligerently to a series of allegations in court papers that he has been a drunk driver, used racially abusive language, threatened his staff and consorted with an alleged prostitute. Rather than playing the humility card, Rob Ford continues to go on the attack against his multitudinous and growing enemies - including hecklers in the public gallery. If you haven't had the chance to take in the Rob Ford way of doing things, check him out here.    Toronto City Council would like to fire him for bringing their city into disrepute - but they don't have the powers to do so. Instead they've gone as far as they can by voting to strip him of most of his authority. But Rob Ford has succeeded in doing one thing - singlehandedly overturning the image of Canadians as laid-back, well-balanced folk who are far more chilled than almost anyone else on the planet. Many Canadians at home and abroad are less than happy about this. Among them is my Canadian colleague in the Professional Speaking Association, Gerry Brown, who is an expert on customer service. Gerry (seen below) is a more traditional mild-mannered Canadian.     He's keen for companies to learn the lessons of Rob Ford. Gerry sends this message. "If Rob Ford was a company - and many argue he is certainly large enough -  then by now I would expect that most of his customers (citizens) would have cancelled their orders, asked for their money back, taken their business elsewhere, gone onto social media and otherwise made their outrage public. "In the case of the voters of Toronto, they may have to bide their time until the election next year. "But as with companies that show disdain for customers, his time will come; his credibility is in shreds, he has misplaced the trust of the electorate, demonstrated that his basic values are not shared by the people he is supposed to be leading and generally lost sight of the fundamental principles, such as integrity, honesty, fairness and quality, that most right thinking people use as road map to get them through life and use to judge others." So there's one vote Rob Ford will be hard placed to capture. Now of course I have master classes, conference speeches and individual learning programmes that will help you and your team get the communications right in practically any situation. But I'm kind of hoping that Rob Ford doesn't call up and ask me to design one for him. Meanwhile, he's still insisting he wants to become Canadian Prime Minister. Keep smiling - even if you live in Toronto. Michael

MARILYN MONROE OR LAUREN BACALL - YOU CHOOSE...

In the course of reading this issue, you'll be confronted with a tough choice.    Should women presenting on behalf of business:   (A) Aspire to be like a flamboyant Marilyn Monroe         (B) Seek to be more demure like Lauren Bacall     (C) Be themselves and not aspire to have any particular role model - and advise men to do the same (D) Join forces with men and rail against any gender-specific presentational advice that could be seen as outrageously sexist. But first the international economic outlook - and your business...

AT LONG LAST, ECONOMIC OPTIMISM SHINES THROUGH       It's time to talk about the brightening outlook for the economy in the Western world. And what you and your team are doing to get into the best possible shape to ride the upswing.  Of course we should start with that much under-discussed global economic indicator: "The Hertfordshire Taxi Index". Hertfordshire contains the little town on the farther outskirts of Greater London which is the headquarters of the Dodd "Boost-Your-Communications-Skills" Global Empire that works across six continents.  In order to get to and from the local train station I end up talking with a lot of taxi drivers. For the past six years this has been a pretty gloomy experience. "Is the number of jobs you're getting going up or down?" I typically ask them. "Down", or "still the same" are the standard answers. This depressing news has over the period of the economic downturn, been underscored by the long snaking line of taxis at the station which is typically far far greater than the number of passengers.     But something at last is happening. The length of the taxi lines has been going down - and on a couple of occasions in the past month there have been customers waiting for taxis to turn up at the station rather than the other way around. And amazingly, a few taxi drivers are prepared to admit - at long last - that the number of rides they're doing is rising! The upturn in The Hertfordshire Taxi Index is being reflected by a more rosy economic outlook in much of the western world. It's showing up in the United States where things are getting increasingly bullish; in Australia where despite a slowdown in the minerals boom most economists are predicting healthy growth in the next couple of years; and through increased economic optimism in much of the Eurozone (leaving aside the troubled economies in the southern extremities). Here in the United Kingdom the government - wary of hailing the "green shoots of recovery" too early as happened near the end of the 1990s recession - is at last prepared to sound upbeat. News this past week that the UK economy is growing at its fastest rate for three years has triggered the professionally cautious Chancellor of the Exchequer, George Osborne, to declare that Britain "is on the path to prosperity". So is the time right for you and your team to get into top communications shape in order to sell your services and products as the economy (barring unexpected hiccups) blossoms in 2014?

SET YOUR SALES FOR GROWTH The Dodd "Boost-Your-Communications-Skills" Empire has been getting ready to put you and your team in the best possible condition for the 2014 upswing. As things pick up, you need to get your message across to the outside world to ensure you get your share of the recovery. Here are two ways to get those communications skills overhauled or polished - one for teams and one for individual rising business stars. 1.    "GET READY FOR THE 2014 UPSWING": This master class is on offer in November and December 2013 for companies to put your key people in the best possible place to portray your offer to prospects - to sell more effectively and gain new clients. This session is ideal for leadership, sales and marketing teams. It enables your people to grab, hold and persuade audiences in pitches and formal presentations - with or without slides. And it helps refine performances in those informal business discussions where your message needs to come across with lasting impact. This session also helps your people give impressive well-thought out answers to those tough, tricky and challenging questions that arise in sales and marketing conversations and business negotiations. Typically conducted over a day, this master class leaves your team feeling confident, positive and ready to capture those 2014 opportunities. 2.     "BECOME THAT INSPIRATIONAL LEADER IN 12 HOURS": This is a one-to-one communications package designed to match your individual requirements. It's built on the premise that as a contemporary business leader - or someone planning to be one - you need to inspire those around you in order to achieve your vision. And you need to counter the negativity that can be thrown at you when you try to change things. Your individual programme will be designed to fit flexibly around your busy schedule - and is typically carried out in 3 four-hour sessions. These will enable you to: # Project yourself as stand-out inspiring leader to audiences of all sizes - with confidence, impact and pizzazz # Supercharge your conversation skills so that you're uplifting those around you - and give great answers to those most challenging questions that make their way to the top # Master the communications revolution by dynamically getting your message across in webcasts, video conferences, the social media and news media. For further information on either of these sessions, email enquiries@michaeldoddcommunications.com - or call 0 (44) 7944 952835 to have a chat. These sessions are typically conducted on your premises - though other venues and studios can be arranged. My camera operators (if required) and I come to where you need us...wherever you are:

ADVISING WOMEN IN THE SPOTLIGHT...BE CAREFUL   Now back to our opening topic. The global law firm Clifford Chance has aroused internal controversy after circulating a memo to female lawyers in America providing gender-specific advice on presenting. The memo involved a string of tips from a senior partner in the firm its women's committee. The senior partner giving the advice - I should point out - was a woman, though she hasn't been publicly identified. There are definitely certain pieces of good advice for both sexes amongst her 150 tips for speaking in public. But it was the female-specific ones which led to some women in the company feeling patronised. The memo advocated "Think Lauren Bacall, not Marilyn Monroe". One of the contentious tips was: "Don't giggle; Don't squirm; Don't tilt your head." The first two of these could well be considered patronising by some. Not so the third one, I would maintain, which is something a lot of women do in the spotlight without realising it. A tilted head can be interpreted as a submissive sign which can conflict with your aim if you're seeking to establish yourself as an authority on your topic. I advise men against head tilting too, though it's overwhelmingly women who do it. However there is something to be said for occasionally breaking the rules if you know what you're doing. The late Diana, Princess of Wales did the head-tilting thing at times and deployed it in a way that tended to win over audiences - such as in her famous Panorama interview (pictured).   Another tip was: "Don't hide behind your hair". Some people do - mostly women. But the occasional longer-haired male can do it too. As for the alleged sexist aspect of the tips, a Clifford Chance recipient of the memo has been quoted as saying that she and her colleagues were "very upset by not only the elementary nature of the tips themselves, but the suggestion that these would only apply to women." Clifford Chance replied with a statement which included: "While much of what is covered is common sense, we believe that it is important that women as well as men are given access to a range of different viewpoints and approaches; there is no Clifford Chance template on how people should present. "The offence cause by a small percentage of the suggestions in the tip sheet was entirely unintentional." My experience is that there are some distinct differences between the presenting traps women and men typically fall into. For example men frequently put their hands in their pockets - and even worse fiddle with loose change inside them. Other men in the audience are typically not that bothered by this. But women in the audience frequently are - and feel incredibly strongly about it. So some gender-specific advice makes sense. But as Clifford Chance would now tell you - you need to be extra careful how it's conveyed. Back to the list of tips....and let's end with the advice on high heels. The guidance given was "make sure you can stand in your heels, not trip; don't rock back on them". Sounds like a good health and safety warning. And this should certainly apply to men wearing high heels too. Keep smiling, Michael