The keynote media review for your next conference.
"It's 3am. Your mobile rings. Oh no. It's the media - with the worst possible nightmare for your company. It's already running on 24-hour news! What are we going to to do?"
So... How would your people cope if bad news hit your business?
Have you got the right media strategy?
Do ALL your people feel prepared and ready to deal with a situation like this?
Most crisis media training focuses on those at the top who need to react in interviews in the hours after a crisis when reputations are made or broken.
And boy do they need it.
But as Tony Haywood and Willie Walsh now know, in a crisis like the BP Gulf oil spill or the ill-fated launch of Heathrow Terminal Five, ALL your people need to know what to do - and what not to do.
Everyone needs the right mindset.
BE PREPARED FOR THE WORST
The new keynote will work wonders for your team – as it brings “blowtorch-on-the-belly” interviewing and reporting experience and focuses it on your post-crisis image.
“Have I Got News For Your Company” will be tailor-made specifically for your conference
It explores how your business might be perceived in your worst imaginable crisis… in The Daily Mail, The Guardian and The Sun.
And how Newsnight and Watchdog could portray your company as they hunt for who's to blame.
UNLOCK THE SECRETS OF INSPIRED MEDIA RESPONSE
The keynote will focus your entire team on what they all need to do to deal with the media with aplomb.
They’ll be inspired by the good news: that when everyone knows what to do, your company can even enhance its reputation off the back of a crisis.
This is because if everyone acts quickly to put things right - and conveys that message with clarity, confidence and authority to the outside world - then your business can be admired for its performance in adversity.
By the end of the keynote the lessons will be clear for all.
Michael Dodd Media's recommended media response approach can be witnessed at:
Treat your next conference to "Have I Got News For Your Company" - and set your people on course for a heroic, co-ordinated, inspirational response in a crisis - whatever is thrown at you.
Book "Have I Got News For Your Company" on enquiries@michaeldoddmedia.com
or call 44 (0) 7944 952835
