HIT YOUR AUDIENCE FROM THE START
The consistent success of Bond openings means you should start your presentation with a bang...that is, something that will grab and hold your audience.
This sounds logical, but most presentations don't achieve it.
Too many presentations start with speakers wasting those vital opening seconds and minutes by talking about something the audience is probably not all that interested in... usually themselves.
"Let me just tell you some background about myself and my organisation..."
Or they start with an unnecessary apology.
"I'm sorry this won't be very good because it was Fred who was meant to do it and unfortunately he can't be here..."
There are no clearer signals to an audience that this is time for them to drift off.
The thing is that unless you are somebody the world is desperate to hear about, starting with background about yourself - or why you were roped in to do it instead of someone else - is not what the audience wants.
What they do like is energy and excitement.
This is why Skyfall took a record amount of takings in the first seven days of its opening week in the UK.
And why 007 movies, under the never-ending parade of Bond acting stars, have consistently performed so well at the box office.
When you start your next presentation, make your opening line something which grabs from the start.
If you provide enough oomph, you're well on your way to holding your audience for the entirety of your presentation.
After that you can make a decision about whether every man thinks he's James Bond.
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Picture Credit: Lucinda Dodd |
And for those with eagle eyes, do be assured that the red spot near the collar of this would-be 007 isn't blood.
It's actually a Professional Speaking Association badge...a license to speak, if not to kill!
But if it weren't for this, only a close relative would be able to identify the difference between this picture and the other Bond stars in the newsletter.
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