British Prime Minister, David Cameron, today gives his speech to the annual Conservative Party conference under more pressure than he was a short time ago.
Foremost amongst the reasons for this increased pressure is a single speech last week by the Opposition Labour Party leader, Ed Milliband.
There was one thing about the Milliband speech which proved to be a political game-changer - at least temporarily and maybe for much longer.
And it had little to do with any bold new Labour policy idea or attacks on the government's style and substance.
The thing about Ed Milliband's speech which has really got notice was that it was delivered without notes.
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Ed Milliband...Look Mum, no notes. |
There was universal agreement among commentators that this was Mr Milliband's most confident speech - where spoke without any lectern, autocue or papers while surrounded by audience members on all sides.
Now speaking fluently without notes for nearly an hour and to grip the audience throughout is an impressive thing to do.
David Cameron has been known to do the same to much acclaim - such as one still remembered note-free speech he gave when running to be his party's leader.
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David Cameron - Hey I can do it too |
What the note-free speech enables both leaders to do is to convey their personality and their message far more powerfully than they would otherwise come across.
In Ed Milliband's case, being freed from notes helped him become seen as a more genuine and impressive figure - who spoke from the heart and connected emotionally with those in the audience and on TV to a far greater extent than ever before.
Here's around four minutes of it.
So if you're not seeking high political office, then what does the Milliband experience mean for you?
It shows that when you give a presentation and you do it without notes (or without using slides as a memory prompt) that you can potentially have a far bigger impact and move the audience far more in the direction you want them to go.
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